Brennan Dunn – Double Your Freelancing Rate

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01- Flagship Courses

02- Mini Courses – Workshops

Brennan Dunn – Double Your Freelancing Rate

Brennan Dunn’s “Double Your Freelancing Rate” is a comprehensive course designed to help freelancers significantly increase their rates by redefining how they sell themselves to clients. Through step-by-step videos, scripts, documents, templates, case studies, and more, the course equips freelancers with the knowledge and tools to understand their clients better, set higher rates confidently, and close deals effectively.

Module 1: Understanding Your Clients

The first module focuses on understanding what clients want and the value of their projects. By grasping these concepts, freelancers can better meet client needs and justify higher rates.

Module 1 Lessons:

• Why Do We Become Freelancers?
• What Do Clients Want?
• Qualifying New Clients
• The Pain Behind The Project
• Quantifying The Financial Upside
• Getting To A Solution
• Working With The Wrong Clients

Module 2: Your Rate: Groundwork

This module delves into the reasons behind freelancers’ pricing strategies, exploring the science and theory of pricing in consulting. It addresses common pitfalls and how to avoid them.

Module 2 Lessons:

• The Problem: Positioning Yourself as a Commodity
• The Science Of Pricing
• Avoiding Commoditization
• Reducing Risk

Module 3: Pricing Structures for Your Projects

Module 3 explores various pricing options available to freelancers, providing recommendations based on different consultancy models and client types.

Module 3 Lessons:

• Hourly Rates
• Daily Rates
• Weekly Rates
• Monthly Rates
• Fixed Feature or Requirement vs Fixed Fee
• Deferred Value
• Performance-Based Rates
• Equity
• Partial Equity
• A Note On Value-Based Pricing…
• What Do I Recommend?

Module 4: Determining Your Rate

Many freelancers struggle with setting their rates. This module offers a systematic approach to calculating and setting rates that support a sustainable and profitable freelance business.

Module 4 Lessons:

• Calculating Your Target Minimum Effective Hourly Rate (TMEHR)
• Pricing Your Projects Based on Your TMEHR
• Modulating, Optimizing and Delegating
• Being Confident In What You Charge

Module 5: How To Close The Deal

In this module, freelancers learn how to pitch their services effectively, write compelling proposals, package their offerings, and handle client pushback to close deals successfully.

Module 5 Lessons:

• When To Propose
• Structuring Your Proposal
• Packaging
• Handling Pushback

Module 6: The Path Forward

The final module explores how freelancers can continue to grow their businesses after they start charging premium prices. It covers strategies for productizing consulting services, raising rates for existing clients, and building a personal brand.

Module 6 Lessons:

• Selling Retainers
• Productized Consulting
• Raising Your Rates On Existing Clients
• What Does Tomorrow Look Like For You?

Bonus: Video Interviews

The course includes bonus video interviews with students who have successfully implemented the Double Your Freelancing Rate framework. These interviews provide real-world insights and inspiration from freelancers who have transformed their businesses using the course materials.

Conclusion

Brennan Dunn’s Double Your Freelancing Rate course offers a structured and detailed approach to help freelancers increase their rates and build a more profitable business. With its focus on understanding clients, strategic pricing, effective pitching, and ongoing business development, the course provides a comprehensive toolkit for any freelancer looking to elevate their career.