Chase Dimond – The Agency Acceleration: Elevate Your Email Marketing
Introduction
Chase Dimond’s comprehensive course, “The Agency Acceleration,” dives deep into the intricacies of Klaviyo, offering a detailed roadmap for setting up and scaling an email marketing program. With 49 video lessons totaling around 4 hours and 30 minutes, this course caters to e-commerce businesses and freelancers/agencies seeking to master email marketing strategies.
Course Topics
Section 1: Klaviyo Account Setup Configure your Klaviyo Account & Integration, delve into Campaigns vs. Flows, and establish a Flow Naming Convention.
Section 2: Email Collection Activate forms on your website, create simple and high-converting email collection forms, and explore A/B testing techniques.
Section 3: Core Flows Explore 11 essential flows, including Non-Buyer Welcome Series, Pre-Purchase Flows, and Post-Purchase Flows.
Section 4: Core Campaigns Learn about 12 vital campaigns, such as Best Sellers, Free Product with Purchase, Referral, and more.
Section 5: Segmentation Master list segmentation for Quarters 1–3 and specific strategies for Black Friday and Cyber Monday during Quarter 4.
Section 6: A/B Testing Understand best practices and practical advice for A/B testing in campaigns and flows.
Duration and Target Audience
With approximately 4 hours and 30 minutes of video content, this course is ideal for e-commerce businesses using or considering adopting email marketing. It’s also beneficial for freelancers or agencies working with e-commerce brands, aiming to enhance their clients’ email marketing channels and extend client relationships.
Quality of the Course
While the video editing might not be extravagant, the substance is robust. The course offers a behind-the-scenes look at setting up and scaling an email marketing program, utilizing screensharing extensively. The audio/video quality is comparable to content on Chase Dimond’s YouTube channel.
Instructor’s Background
Chase Dimond is the owner of a seven-figure e-commerce email marketing agency, part of the larger Structured e-commerce firm. With a clientele including The Chive, IBEX, Original Grain, TUSHY, and Vinyl Me Please, the agency has generated over $100 million in email-attributable revenue for clients since June 2018.
Access and Follow-Up Support
Upon purchase, immediate and unlimited access is granted. The course includes a straightforward Q&A section for instant interaction with Chase Dimond. Additionally, ongoing bonus videos are regularly added to the course, enriching the learning experience for participants.
Conclusion
“The Agency Acceleration” by Chase Dimond is more than a course; it’s a comprehensive guide to mastering Klaviyo and optimizing email marketing for substantial business growth. Whether you’re an e-commerce entrepreneur or a marketing professional, this course equips you with the tools to elevate your email marketing strategies.
